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Writing Career Help
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what should I include in a copywriting portfolio?

I applied for some jobs recently, copywriting being one of them, but stopped expecting calls because I got busy with university classes and assignments. I would like to work as a professional copywriter because I enjoy brainstorming brand development with other creative people, putting words to a sharp marketing message. However, I don't really have any experience doing copywriter work per se. I have been writing stories and journal entries since I was 4, and throughout school have been trained to debate, write ads, make mock marketing campaigns, and do marketing presentations (as SCHOOL ASSIGNMENTS, not quite professionally). Furthermore I have previously worked as a radio talk show host, and earlier as an account executive which required me to present marketing messages well to the client, that I often rehearsed notes as part of the preparation. Based on these experiences, and my professional aspirations for a creative career putting people's brains together, I think I would enjoy being a copywriter. People have told me that I would make a good one (most of these people are usually people who have seen my school work or people I have worked with in the past). Anyway, I applied, and just when I wasn't expecting a company called to interview me on Saturday for a copywriter position... said I should bring my portfolio along. There's only one problem. I don't have one. I have two days to go, what should I do?

All Answers To Questions

Answer 1

Compile all of your best writing samples. It doesn't matter if they were done as mock-ups in school. When I landed my first copywriting job, my portfolio was entirely composed of things I'd done in college. I'd recommend putting your work in a nice leather binder, with page protectors. Definitely play up your experience as an account executive, especially your marketing presentation skills. Basically, sell yourself the way you'd sell any product you're writing about. Good luck!

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